(no subject)

[leia131]

So, I happened across this infomercial late last night. I started watching it because all it was showing me were pretty girls posing for cameras, and I was like, "Oh-ho, what is this?"

The women on the ad then proceeded to say that this product made them feel confident and empowered, and that it boosted their self esteem. 

And do you know what this miracle product was? It was this... thing, that made them have more cleavage. Seriously. That was it.


Now, I realize that we live in a shallow, image-obsessed society, but do you really want to tell me that it's a good thing, a thing we should promote products for, that women derive their self-esteem and confidence from their CLEAVAGE? Not even their overall appearance, no, just their cleavage.

But my real problem with this infomercial is the use of the word "empowered." Somehow, I don't think having more cleavage is one of the goals of women's empowerment.

Honestly, you're telling me that this, THIS is what makes women feel empowered? SERIOUSLY? Cleavage? Not oh, I don't know, intelligence or the right to vote or equal pay for equal work or being allowed to wear pants and own land and divorce men and a million other things women can do today that they couldn't do in the past?

I just don't like women being told that looking hotter will make them more confident and empowered. It won't. It will just make them look hotter. 

And if that's your idea of empowerment, well, it's just not good enough for me.